Our story

Data, not advice.

Why we built a nutrition tracker that refuses to lecture you.

Pipal began with a simple frustration: every nutrition app shouts advice, but people managing a health condition don’t need another lecture — they need the facts, in numbers their GP recognises.

So we built a tracker that does exactly one thing brilliantly: it gives you the data. UK foods, NHS and NICE reference values, a condition-aware score on every meal, and a clinical report you can take to your appointment. It never prescribes, never nags, never tells you what you “should” do. That restraint is deliberate — Pipal is a data tool, and the medical decisions stay between you and your healthcare team.

What we stand for

UK-first

British foods, UK chains and NHS/NICE reference values throughout. Built for the NHS-aware user.

Privacy-first

Your data lives on UK servers with row-level security. We never sell it, never show ads, never share with marketers.

Free at the core

Understanding what you eat shouldn’t cost a subscription. The core app is free, forever.

From the founder

“I kept seeing people managing a health condition handed apps that lecture them instead of inform them. They didn’t need another voice telling them what they ‘should’ eat — they needed clear numbers they could take to their GP. So Pipal does one job, honestly: give you the data, grounded in NHS and NICE values, and stay out of the way. No guilt, no upsells, no selling your data.”

Nicolae — Founder of Pipal · London

Not medical advice. Pipal presents factual nutritional data based on UK NHS/NICE reference values. It does not provide medical or dietary advice. Always consult your healthcare provider for medical decisions.

Join us early

Be one of the first to track nutrition the UK way — free, forever.